Puma x Evisu “True Love Never Dies” Black Denim

Puma x Evisu “True Love Never Dies” Black Denim
The relationship between athletic lifestyle brand and Japanese denim brand have extended in the upcoming season with this latest update to the Puma x Evisu: “True Love Never Dies” Collection. This line of black denim is sheen treated resulting in a nice glossy look. An iconic black on black formstripe is seen on the back pocket. The womens models include an exposed heart on the front pocket while the mens version features a dagger hidden away under a watch pocket flap. The symbolism denotes that often women are willing to expose their true emotions and let them be publicly known, while men are less open to displaying their true emotions and only display them at certain times.